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We were told India is conservative and wasn't ready for something like this.But today everyone is making these apps,” says Israel, adding that they are seeing significant growth in tier 2 cities.
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Globally, they make 12 million new matches every day. “India is still a new market for us, but our user base in India is growing by over 1% per day,” says Tinder’s vice president of communication Rosette Pambakian.
Woo founder Sumesh Menon says the acceptance of such apps shows confidence in the way young people want to conduct relationships today.Menon says that while talking to the target group during the app development, women expressed inhibitions about being on a network that is dominantly populated by men, and about men uploading fake profiles. 20% of the users who sign up on Woo are rejected,” says Menon about quality control on his app.Desi Crush co-founder Jay Chahil points to the same problem.“We offer a subscription upgrade that allows members to appear first in search results, highlighted profile and send unlimited messages versus the five allowed daily for free,” says Jay Chahil founder of Desi Crush.The skewed gender ratio of the country is even more skewed on mobile dating apps. The women to men ratio is 3:7 on Thrill and Desi Crush and 4:6 on Woo.“People in the 25-30 age group are financially independent and don't want to outsource their life decisions,” says Menon.Tags: Adult Dating, affair dating, sex dating