Dating website demographics

S.-based psychologists concluded just the opposite: “The ways online dating sites typically implement [their] services . The search for mates (or the temptation to search for mates) will soon be mobile and transparent, and it will be constant.

Related Article: Do Men Really Outnumber Women on Dating Sites?

In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.

An estimated 30 to 40 million North Americans now use online dating sites.

The 1,500 sites comprise an industry worth over $1.5 billion.

On the flip side, this bustling new marketplace, with its steady pace of transactions, might threaten traditional marriage.

Why settle down when a better match is just a click away?

As online dating becomes the dominant path to relationships, it shifts the way these unions are built.

The question, casting forward, is how that will change the very institution that many daters seek—marriage.

And where is the incentive to work through relationship difficulty when it’s so easy to access alternatives?

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